Cross-channel calculator

Marketplace comparison calculator

See which marketplace pays you most for the same item — eBay, Depop, Grailed, Etsy, Poshmark, Mercari and Vinted ranked by net profit. One set of numbers, all seven platforms.

Revenue
$
$
Shipping
$
$
Ranked by net profit
VintedBest take-home
Fees: $0.00
$40.00
80.0% margin

Vinted is 0% for sellers and uses Vinted-integrated shipping by default — buyer pays Vinted direct.

Open Vinted calculator
2
Depop
Fees: $8.36
$39.64
79.3% margin
Payment processing: $2.36

0% commission since July 2024 — only payment processing applies.

Open Depop calculator
Mercari
3
Mercari
Fees: $11.80
$36.20
72.4% margin
Selling fee (10%): $5.80

Flat 10% on item + buyer-paid shipping. Reverted from a zero-fees experiment in Jan 2025.

Open Mercari calculator

Marketplaces at a glance

Beyond fees — features, reach and seller-experience differences across the eight marketplaces Shopfront supports.

Depop
Regions
US, UK, AU, EU
Fees
0% US/UK · 10% AU/EU + processing
Photos
8 photos + 1 video
Best for
Vintage, Y2K, streetwear
API Cross-list Social

Gen-Z-focused social marketplace.

eBay
Regions
Global
Fees
Category-based FVF (~10–15%)
Photos
24 photos
Best for
Everything
API Cross-list Social

Strongest infrastructure and public APIs.

Grailed
Regions
US, UK, CA, AU, EU
Fees
Flat 9% + Stripe processing
Photos
~25 photos
Best for
Designer, archive, men's + women's
API Cross-list Social

Heroine (women's) merged into the main app in 2024.

Shopify
Regions
Global
Fees
Subscription + payment processing
Photos
Unlimited
Best for
Independent brands, DTC
API Cross-list Social

Best for owning your audience and storefront.

Poshmark
Regions
US, CA
Fees
$2.95 below $15 · flat 20% above
Photos
16 photos
Best for
Fashion, beauty, home
API Cross-list Social

Exited AU, UK and India in Nov 2023. Sharing and parties drive sales.

Mercari Mercari
Regions
US only
Fees
Flat 10% seller fee (no processing fee since Jan 2025)
Photos
~12 photos
Best for
General resale
API Cross-list Social

Mercari Japan is a separate platform; this row covers Mercari US.

Etsy
Regions
Global
Fees
6.5% transaction + $0.20 listing + processing
Photos
20 photos
Best for
Handmade, vintage 20+ yrs, craft supplies
API Cross-list Social

Strong Google SEO presence. Offsite Ads 12–15% above $10K threshold.

Vinted
Regions
EU, UK, US
Fees
0% seller fee (buyer pays Buyer Protection)
Photos
20 photos
Best for
Secondhand fashion
API Cross-list Social

Strict anti-automation stance — cross-listing tools are restricted.

Quick tips
  • The cheapest platform per item depends on price tier — Vinted's 0% wins on small EU sales; Poshmark's flat $2.95 wins under $15 USD; eBay or Depop tend to win at higher price points.
  • Free-shipping listings let some platforms (eBay, Etsy, Mercari) charge fees on $0 of shipping — sometimes a margin lift on small-ticket items.
  • Grailed transacts in USD globally, so non-USD comparisons are approximate. Use the dedicated Grailed calculator for currency precision.
  • Currency support varies a lot. Poshmark and Mercari are USD/CAD or USD only. Vinted operates in 16 markets but this comparison covers EUR/GBP/USD. AU sellers see fewer cards.
  • Boost/promoted ads, store subscriptions, Vinted Pro and Offsite Ads aren't included in this comparison — toggle them in the dedicated calculators if relevant.
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