Marketplace comparison calculator
See which marketplace pays you most for the same item — eBay, Depop, Grailed, Etsy, Poshmark, Mercari and Vinted ranked by net profit. One set of numbers, all seven platforms.
Vinted is 0% for sellers and uses Vinted-integrated shipping by default — buyer pays Vinted direct.
Open Vinted calculator0% commission since July 2024 — only payment processing applies.
Open Depop calculatorFlat 10% on item + buyer-paid shipping. Reverted from a zero-fees experiment in Jan 2025.
Open Mercari calculatorMarketplaces at a glance
Beyond fees — features, reach and seller-experience differences across the eight marketplaces Shopfront supports.
| Marketplace | Regions | Seller fees | Photos | Best for | API | Cross-list | Social |
|---|---|---|---|---|---|---|---|
| Depop Gen-Z-focused social marketplace. | US, UK, AU, EU | 0% US/UK · 10% AU/EU + processing | 8 photos + 1 video | Vintage, Y2K, streetwear | | | |
| eBay Strongest infrastructure and public APIs. | Global | Category-based FVF (~10–15%) | 24 photos | Everything | | | |
| Grailed Heroine (women's) merged into the main app in 2024. | US, UK, CA, AU, EU | Flat 9% + Stripe processing | ~25 photos | Designer, archive, men's + women's | | | |
| Shopify Best for owning your audience and storefront. | Global | Subscription + payment processing | Unlimited | Independent brands, DTC | | | |
| Poshmark Exited AU, UK and India in Nov 2023. Sharing and parties drive sales. | US, CA | $2.95 below $15 · flat 20% above | 16 photos | Fashion, beauty, home | | | |
| Mercari Mercari Japan is a separate platform; this row covers Mercari US. | US only | Flat 10% seller fee (no processing fee since Jan 2025) | ~12 photos | General resale | | | |
| Etsy Strong Google SEO presence. Offsite Ads 12–15% above $10K threshold. | Global | 6.5% transaction + $0.20 listing + processing | 20 photos | Handmade, vintage 20+ yrs, craft supplies | | | |
| Vinted Strict anti-automation stance — cross-listing tools are restricted. | EU, UK, US | 0% seller fee (buyer pays Buyer Protection) | 20 photos | Secondhand fashion | | | |
- Regions
- US, UK, AU, EU
- Fees
- 0% US/UK · 10% AU/EU + processing
- Photos
- 8 photos + 1 video
- Best for
- Vintage, Y2K, streetwear
Gen-Z-focused social marketplace.
- Regions
- Global
- Fees
- Category-based FVF (~10–15%)
- Photos
- 24 photos
- Best for
- Everything
Strongest infrastructure and public APIs.
- Regions
- US, UK, CA, AU, EU
- Fees
- Flat 9% + Stripe processing
- Photos
- ~25 photos
- Best for
- Designer, archive, men's + women's
Heroine (women's) merged into the main app in 2024.
- Regions
- Global
- Fees
- Subscription + payment processing
- Photos
- Unlimited
- Best for
- Independent brands, DTC
Best for owning your audience and storefront.
- Regions
- US, CA
- Fees
- $2.95 below $15 · flat 20% above
- Photos
- 16 photos
- Best for
- Fashion, beauty, home
Exited AU, UK and India in Nov 2023. Sharing and parties drive sales.
- Regions
- US only
- Fees
- Flat 10% seller fee (no processing fee since Jan 2025)
- Photos
- ~12 photos
- Best for
- General resale
Mercari Japan is a separate platform; this row covers Mercari US.
- Regions
- Global
- Fees
- 6.5% transaction + $0.20 listing + processing
- Photos
- 20 photos
- Best for
- Handmade, vintage 20+ yrs, craft supplies
Strong Google SEO presence. Offsite Ads 12–15% above $10K threshold.
- Regions
- EU, UK, US
- Fees
- 0% seller fee (buyer pays Buyer Protection)
- Photos
- 20 photos
- Best for
- Secondhand fashion
Strict anti-automation stance — cross-listing tools are restricted.
- The cheapest platform per item depends on price tier — Vinted's 0% wins on small EU sales; Poshmark's flat $2.95 wins under $15 USD; eBay or Depop tend to win at higher price points.
- Free-shipping listings let some platforms (eBay, Etsy, Mercari) charge fees on $0 of shipping — sometimes a margin lift on small-ticket items.
- Grailed transacts in USD globally, so non-USD comparisons are approximate. Use the dedicated Grailed calculator for currency precision.
- Currency support varies a lot. Poshmark and Mercari are USD/CAD or USD only. Vinted operates in 16 markets but this comparison covers EUR/GBP/USD. AU sellers see fewer cards.
- Boost/promoted ads, store subscriptions, Vinted Pro and Offsite Ads aren't included in this comparison — toggle them in the dedicated calculators if relevant.
More tools
View all →eBay fee calculator
Final Value Fees, store discounts and promoted listings.
Depop fee calculator
Region-aware commission, payment processing and Boosted Listings.
Grailed fee calculator
Flat 9% commission and Stripe processing on a designer sale.
Etsy fee calculator
Listing fee, transaction fee, processing, Offsite Ads and the Regulatory Operating Fee.
Poshmark fee calculator
$2.95 below $15 or flat 20% — processing and shipping label included.
Mercari fee calculator
Flat 10% on item + buyer-paid shipping. US only.
Vinted fee calculator
Vinted is genuinely 0% for sellers — model your wallet payout vs. buyer's checkout total.
All tools
Calculators, guides and free resources for resellers.
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